Each March the ATA organises the premier industry exhibition of the year.
By participating, you influence the future direction and development of your industry. Industry Awards are judged at the Fair and Members benefit from a generous discount on the rate to exhibit.
(NOTE: in order to gain the member discount for the Toy Fair you need to have been approved for membership by the August/September Board Meeting in the previous year to the applicable Fair.)
Safety & Standards
The ATA considers one of its most important duties to be the promotion of the highest possible standards of safety in design and manufacture of children’s products. The ATA works closely with regulatory authorities, Federal & State, on all issues of safety and standards and through this involvement ATA members are recognised as having a prime responsibility. The ATA was also a key participant in the development of the ISO Toy Standard first published in 2000.
The ATA’s website provides an excellent business tool for members. Member contact and product details are listed with hotlinks to your website via the ATA's website. Potential customers are therefore able to obtain your contact details and product offerings easily.
The ATA represents the interests of the toy industry on several levels addressing issues and commercial problems which could have a profound effect on the toy business. Nationally, the ATA monitors government regulation and participates in submissions on relevant issues. The ATA is involved in a variety of business forums representing the views of its industry sectors. Federal & State Governments and authorities also recognise the ATA as the first port of call on issues relating to toys and kids products. Internationally the ATA is a member of the International Council of Toy Industries (ICTI) and the Asian Council of Toy Industries (ACTI). The ATA actively participates in these forums.
ATA meetings and functions provides opportunities for members to exchange ideas, build relationships and socialise with all sectors of our industry. ATA’s annual Trade Charity Golf Day also provide an excellent forum for members to meet and socialise as well as do business!
Through the Export Network the ATA assists members interested in developing their export markets. A major activity is to organise an ATA stand at the Nürnberg Toy Fair. Export Network members receive up to date information on export matters. Participating members benefit from the ATA’s status as an approved body for the Export Marketing Development Grant.
The ATA logo is the recognised industry symbol. Members are supplied with an ATA member decal and can also apply for an electronic ATA member logo.
ATA members are kept up to date via regular Member eBulletins as well as through the ATA's website.
Public Relations and Promotions
The ATA has an important role to play in the promotion of a positive image of its industry sectors. The ATA has a public relations program in place and also a planned charity program through the Toy Charity Foundation of Australia.
Toy Charity Foundation of Australia
TCFA (a registered charity) is a trust of the Australian Toy Association (ATA), the sole representative body for the toy industry. It was established in 1998 to coordinate all the fund-raising events organised by the ATA and has Deductible Gift Recipient (DGR) status. The major fund-raising event for TCFA is the Wheelchairs for Kids Toy Charity Golf Day held in May each year at a prime sand belt course in one of the suburbs in Melbourne.
Member Advice and Assistance
The ATA acts as a primary resource for members requiring assistance with technical, licensing, ethical matters and guidelines.
Research & Development
Industry research is vital in establishing the importance of the toy industry to the economy. Research will therefore provide the basis for the ATA to influence and convince commerce and government. This is an area of continuing development by the ATA.