Play is universal; it is an essential part of growing up. Through play children hasten their own development while they learn about the world around them.
Toys are vital to your child’s development. Play is children’s work and toys are their tools.

At the Australian Toy Association, we believe that every child has the right to play. Play is an essential part of learning and growing.

Why Play is Important

Play is the way children learn. Children with access to a wide range of well-selected toys are more likely to be challenged and stimulated. Studies find that they reach higher levels of intellectual development, regardless of their sex, race or social class.

Whether playing alone or with others, quietly or with enthusiasm, play is the way children explore their world and create imaginary ones.

Active Play is Important for a Child's Health

Children’s obesity is becoming a major health issue for the Australian population. To combat this and promote active lifestyles for children, the Australian Toy Association is driving a new program to inspire healthy living via encouraging parents and guardians to take the time to teach their children the value of play.

The Value of Play Program focuses around being physically active, having fun playing with toys and using creative imaginations. The intention of the program is to ensure that fun and play continues to be a major part of a child’s spare time.